By DCFC Media
Derby County confirmed that Avon Tyres had become the Rams’ back of shirt and shorts sponsor for the 2016/17 Sky Bet Championship season in July 2016.
The sponsorship agreement will see the Avon Tyres logo appear on the back of Derby’s first-team shirts and shorts for the entire campaign.
Avon initially teamed up with the club in February of this year to become the Rams’ Official Tyre Partner, and due to the success of the partnership, they have opted to increase their involvement for the new season.
The launch of the new sponsorship took place at the Derby County Training Centre in partnership with the University of Derby on Tuesday 12th July 2016.
As a trusted British brand, Avon has not only proved itself on the road but also on the racetracks of the world, on two wheels as well as four and has been making high performance tyres for over 100 years.
Today, Avon's century of tyre-making experience is combined with the very latest design and advanced technology, manufacturing tyres with unparalleled quality and performance. Avon Tyres is owned by Cooper Tire & Rubber Company.
Jeff Schumaker, Vice President of European Operations / Managing Director, Cooper Tire Europe, said: “We have seen substantial growth in brand awareness this year through effective football partnerships, and have chosen Derby County as a club we wish to extend our association with for the upcoming season.
“Brand visibility on the team’s official kit gives us the opportunity to increase consumer awareness further, while also increasing our support of the club for a second season.”
Find out more about Avon Tyres by visiting: avon-tyres.co.uk.