12:32 15 February 2012
Derby County puts the Fans First in supporter-based initiative.
Derby County launched its Fans First initiative in August 2008 to put the supporters at the forefront of the club's matchday experience.
Great offers on food and drink have been introduced in the seasons since its launch for supporters inside the iPro Stadium early ahead of the match.
There have also been offers and discounts on merchandise, free team posters, exclusive scarves, free programmes, free t-shirts, open training sessions plus a whole host of fantastic deals.
One of the biggest innovations was in April 2009 with the Fans First Forum at Pride Park which was attended by 750 season ticket holders and further events have been held ever since, with Derby keen to engage with supporters on a regular basis.
Audio and video from the forums have also been streamed live and for free via dcfc.co.uk, making it assessable to supporters across the globe.
A text messaging facility has also been set up allowing supporters to report inappropriate behaviour at the iPro Stadium.
The 'Raincheck' ticket was also launched for supporters who may occasionally miss a home game for whatever reason. The club allowed fans to replace their unused match ticket (or tickets) with additional seats for friends or family at future selected matches free of charge. Another initiative was free entry for season ticket holders at all reserve team fixtures.
Fans First Mission Statement
* We are inclusive and a club for all people
* We are proud of our heritage, yet focused firmly on the future
* We support our local community passionately
* We recognise our supporters are what makes this club so special
* We will provide a safe and comfortable environment to support the team
* We strive to add value at every touchpoint with the club
* Together,WE ARE DERBY!