Derby County have won the Fleishman-Hillard Best Digital Content award at the 2010 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.
The club received the award at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of 900 attendees from clubs, sponsors and the football industry.
Over the last 12 months Derby County have focused on the "Rams Player" section of the website with an aim to produce high quality content to drive subscriptions, as well as improved and innovative content. Derby have introduced the policy of 'Rams Player' exclusive, ensuring all major interviews and club announcements are announced first in video format. In addition, 'Rams Player' contains really engaging clips with great features, exclusive access to the first team squad and innovative ideas to show the players in different environments, and 'behind the scenes' information not usually seen, such as player quizzes and a Pot Black Pool Challenge, giving fans what they really want and can't get anywhere else. The judges were tremendously impressed with Rams Player's slick production and the quality of the features, clearly demonstrating the investment and work the club have put into it.
Matt Reeder said; "Winning this award is a massive achievement for the club and I'm delighted for everyone involved. We've got a very good team of helpers who have put in a lot of hard work and we've really upped our game in the last 12 months or so. The players are all happy to be part of what we're doing and that's helped with the popularity of the web site and with increasing subscriptions."
Commenting on the 2010 Football League Awards, Football League Chairman, Lord Mawhinney, said: "Once again, these awards have given us the opportunity to honour those clubs and individuals whose commitment to the game or their local community goes beyond the call of duty.
"The fifth Football League Awards have been an enormous success, and I congratulate all the winners on their achievements."
The number one spot in the FourFourTwo Top 50 Football League Players went to Newcastle United's striker Kevin Nolan. Jermaine Beckford of Leeds United was the highest ranked Coca-Cola League 1 player and Craig Dawson of Rochdale the best from Coca-Cola League 2. The full list of The Top 50 Football League Players can be found either in the May issue of FourFourTwo which is on sale now, or on the FourFourTwo website www.fourfourtwo.com.
To find out more about The Football League Awards, including all the photos and news from the evening, please visit www.footballleagueawards.com.
