07:32 05 February 2013
By DCFC Media
Derby County revealed their season ticket renewal prices for the 2013-14 season in February 2013.
The Rams have aimed this year’s season ticket message around DNA - ‘Derby Now Always’. Derby fans are, fundamentally, the DNA of the club, showing their passion and loyalty both at Pride Park and on the road. Being Black & White is a fundamental, distinctive characteristic of being a Ram and a new website, WeAreDerby.com/dna, has also been launched.
As well as revealing a number of attractive season ticket packages, the Rams have also made a big move towards enhancing the atmosphere at Pride Park Stadium by stationing fans behind both goals for the first time.
With Derby aiming to make Pride Park even more of a fortress next season, certain areas of the South Stand will be open for supporters to ensure Nigel Clough’s side will be cheered on by fans behind both goals as of next season.
Derby County CEO Sam Rush explained: “One of my main aims when I took up my post as Chief Executive was to look at ways we could improve the atmosphere at Pride Park, and situating fans behind both goals, I feel, is a step towards doing that. We’re delighted that as of next season, we’ll have fans behind both goals and hopefully that will help in creating a ‘fear factor’ when teams come to Pride Park.”
Renewing adult season ticket prices have been held for the second season in a row across the majority of areas, while there have also been a number of changes to the senior citizen and juvenile packages – as well as a categorisation change in selected East Stand blocks.
Derby’s senior citizen age band has been increased to 65 to fall in line with industry standards, but current season ticket holders aged between 61-64 will still be able to renew at a senior price category, which has also been increased as a result of the changes.
The Rams’ commitment to future generations remains intact with FREE season tickets for children under the age of 12 with every adult season ticket purchase, as well as season ticket ranges for 13-14 years old and 15-17 year-old age bands.
There have also been changes to the disabled ticketing policy, with details communicated to all disabled supporters over the course of the last 18 months.
A number of great season ticket benefits have once again been incorporated into each package, to provide even better value for season ticket holders and their families – including ticket exchange/rain check offers and priority on away tickets and home cup match seats.
Taking the current economic climate into consideration, 4 and 8 month payment plans are also available so that for fans can spread the cost of their ticket over a longer time frame.
The annual Early Bird Discount offer, which represents great savings, will run until 14th April 2013.
Rush added: "We’re excited to be announcing our season ticket prices and packages for next season and we feel they continue to offer good value for money.
“Renewing as early as possible ensures our current season ticket holders get the best possible price, and we’re done our very best to put together packages which are attractive and competitive in the npower Championship.
"Our season ticket holders continue to be the life blood and soul of Derby County and, as I understand has been the case in the past, we consulted with various supporter groups before making our final decision on the season ticket packages.
“We have seen this season that Nigel Clough has assembled a young and hungry side which is improving all the time and they very much have Derby County in their DNA, which is the way we have elected to market and promote this year’s season ticket campaign.
“We know our fans have Derby County in their DNA too and we hope everyone will join us for next season as we strive to continue to move in the right direction.”
Current season ticket holders can log on to WeAreDerby.com to see their individual renewal price for the 2013-14 season, and also renew their seat. Alternatively, renewals can be made in person at the Ticket Office or by calling 0871 472 1884 (option 1).
Also, as an added incentive, if a current 2012-13 season ticket holder renews for 2013-14 season and then refers a friend, aged 18 or over, who was a non-season ticket holder for this season but purchases a season ticket for 2013-14, the person referring the friend will get £10 per friend off their 2014-15 season ticket.
For any further information on 2013-14 season tickets, please visit WeAreDerby.com.