Derby County is delighted to announce leading consumer payment provider, humm, as a new club partner.

As part of the partnership agreement, humm’s logo will appear on the back of the Rams’ shirts and shorts for the upcoming 2021/22 Season.

humm offers a fast and smooth tech-enabled consumer finance experience and boast a wide range of partners across almost every industry, including retail, services and health and beauty, with customers only paying for what they spend (with 0% interest) across monthly payments.

The partnership will see humm drive awareness of its brand ahead of its expansion into the UK this summer, thanks to the visibility gained through promotional activity with the club.

A subsidiary of the Australian Securities Exchange (ASX-listed) hummgroup, the company has been operating in Ireland since 2008.

Ashley Peden, Head of New Business Development at Derby County, said: “We’re delighted to begin a partnership between Derby County and humm, starting with the upcoming 2021/22 Season.

“humm offers a fantastic service to their customers and we’re looking forward to working with them as they prepare for their UK launch this summer.

“It was important to us when we began the process of searching for a back of shirt and shorts sponsor that we found the right brand, and one that our supporters could buy in to…literally.

“We’re excited to work with humm and look forward to building a long-lasting relationship with them in the future.”

Chief Executive Officer of humm group Ireland & UK, PJ Byrne, said: “The agreement with Derby County is a really exciting project for us. We are proud to support a club that has an illustrious history and is cultivating future talent through its Category One status Academy.

“Partnering with such an important team as Derby County, during this period of pandemic strain, which has had such an impact on football, is confirmation of the strong proposal that humm has for consumers and businesses across the UK.

“humm’s offering of responsible and transparent consumer payment products is based on a belief that with steps big and small we can widen opportunities, and give people and businesses more freedom to pursue their goals. It is in that spirit that we embark on our sponsorship of Derby County.”

For more information on humm, ahead of its UK launch this summer, visit