Derby County are delighted to announce that the logo of the National Society for the Prevention of Cruelty to Children (NSPCC) will appear on the front of the first-team squad’s shirts for the remainder of the 2022/23 season.

Since being formed in 1884, coincidentally the same year as Derby County was formed, the NSPCC has been the United Kingdom’s leading children’s charity for over 130 years and will make its debut on Derby’s shirts in the Carabao Cup Round Three tie at Premier League side Liverpool on Wednesday evening (8pm kick-off).

Following the purchase of the club by Clowes Developments (UK) Ltd in early July, detailed discussions were held in relation to a sponsorship logo appearing on the Rams’ shirts.

The club has opted to gift the sponsorship opportunity to a national charity with a strong influence in the East Midlands and, after several positive discussions with a number of worthy organisations in the last month, the NSPCC was the unanimous choice.

The Rams’ partnership with the NSPCC will provide the charity with the chance to raise brand awareness, not only through its presence on the players’ shirts, but also by having a presence on the club’s interview backdrop boards and website, LED advertising assets and matchday advertising inventory, giving it a global presence.

In addition, the move will provide the NSPCC with the opportunity to further build relationships in the local community and, together with the club, the Derbyshire Football Association and Derby County Community Trust, activate fundraising opportunities over the course of the remainder of the season.

Derby County owner, David Clowes, said: “We are delighted to be partnering with the NSPCC. To be able to highlight such a worthwhile charity, one that has been at the forefront of protecting children for over a century, was one of the easiest decisions to make.

“The name on the front of the shirts should not simply be a commercial decision, it should be one taken with a consideration for what is right for both the club and the wider community. It is a privilege for Derby County to be associated with the NSPCC.”

NSPCC Chief Executive Officer, Sir Peter Wanless, said: “I’m thrilled that the NSPCC is forming this new partnership with Derby County Football Club. Sport has the power to reach out to local communities and change lives, and this partnership represents a golden opportunity where the NSPCC, Derby County and the Derbyshire FA can all come together to keep children and young people safe across the region.

“It’s vital that we all play our part in ensuring that every child is safe in every space of our society. And this includes sports settings, where every child and young person can pursue a passion and lifelong love for sport in an environment free from abuse and harm. I look forward to working closely with Derby County throughout the season, and everyone at the NSPCC is hugely grateful for the awareness their latest kit will raise for the charity’s vital work.”

Caroline Morgan, NSPCC Community Fundraising Manager for the Midlands, said: “This partnership represents the coming together of two institutions to strive as one to promote child safety across Derbyshire.

“I’m delighted to be part of this great new partnership with Derby County Football Club. Together, we can reach out and connect with people and communities across the region while raising local awareness to help tackle child abuse, not just in sport but in the wider community.”

As previously communicated by the club, owing to the logistics involved in sublimating logos both post-production and post-sale, logos will only be featured on players kits and not on the replica kits for the 2022/23 season.

Who Are The National Society For The Prevention Of Cruelty To Children?

The NSPCC is the leading child protection charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up around 90 per cent of their funding, they help children who’ve been abused to rebuild their lives, they protect children at risk, and they find the best ways of preventing child abuse from ever happening. So, when a child needs a helping hand, the NSPCC will be there. When parents are finding it tough, they’ll help. When laws need to change, or governments need to do more, they won’t give up until things improve.

How the NSPCC have helped keep children safe in 2021/22 in Derby and Derbyshire:

* Their Childline volunteers delivered over 200,000 counselling sessions to children and young people. They estimate around 3,000 of these children lived in Derby and Derbyshire.

* The NSPCC Helpline responded to nearly 66,700 contacts from people across the UK with concerns about a child’s welfare. They made 601 referrals to local agencies in Derby and Derbyshire like the police and children’s services.

* 22,997 children in 112 schools in Derby & Derbyshire took part in their online Speak Out. Stay Safe programme.

* They delivered 21 child protection training courses to 198 organisations in the Midlands

* In 2021/22, they delivered local campaigns to over 350 professionals, adults and children in the Midlands

The NSPCC Childline service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact Childline 24 hours a day, 365 days a year.

The free NSPCC helpline provides adults with a place they can get advice and support, share their concerns about a child or get general information about child protection.

More information on the NSPCC can be found at