Derby County Football Club has today announced a new partnership with Global media company Dugout.


The partnership will grow the club’s global fan base and support their expansion into new international territories. Derby County is the latest club to join Dugout’s growing global community, which now includes 94 of the world’s biggest clubs, leagues and federations.

Derby County’s signing comes at a time of rapid growth for Dugout, which is the only media company owned by the world’s top football clubs, and whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus. The new partnership will ensure Derby County can better engage existing fans and reach new audiences through high-quality, original and exclusive football content delivered directly to fans worldwide via Dugout.com and its global network of premium publishers.

Dugout Co-Founder and Chairman, Elliot Richardson, said: “We are delighted to partner with Derby County – one of the most historic clubs in English football. This partnership will ensure fans across the globe will have direct access to great Derby County content, both on and off the pitch, enabling the club to develop an even deeper connection with its audience, while expanding its global reach.

“Derby County is a fantastic addition to the Dugout family and an important component of our ongoing strategy built on a uniquely collaborative approach. Dugout is proud to have 94 member clubs, federations and leagues along with over 63 certified publishers delivering 60 million monthly users and 262 million monthly video views via a library of over 40,000 videos, and we remain on track to become one of the largest football content providers in the world.”

Derby County Chief Commercial Officer, David Biggar, said: “Football, and indeed the business of football, is continually evolving and expanding into new markets and whilst Derby County boast an enviable following domestically, Dugout will help us expand to ‘get into the game’ globally, both commercially and in increasing our fanbase.

“With the highly-respected Phillip Cocu taking over the managerial reins from Frank Lampard ahead of this season and the arrival this month of Wayne Rooney, England’s four-time Player of the Year and undoubtedly the highest profile player to play in the EFL Sky Bet Championship, we have that global story to tell, and we are delighted to be partnering with Dugout in order to help tell it.”

Want to know more about Dugout? Head over to dugout.com.