Derby County’s brand-new Umbro away kit for the 2020/21 season has today been revealed by Rams fan and world-famous musician Niall Horan.
The new away kit is available to buy NOW online at DCFCMegastore.co.uk.
Performance confidence is solidified in the smart new away kit design and colours.
Away Shirt: The shirt has an Opal Blue pique body, peacoat dark blue sleeves with Ice Green tipping to the front shoulders. Features of the shirt include a stylised two colour round neckline, raised rubber effect crest, stacked diamond, dropped back hem and official licensed label to the side seam.
Away Shorts: The shorts are Opal Blue with Ice Green contrast tipping to the side panel detail. There is also contrast raised rubber effect crest and stacked diamond embroidery, with internal drawcords and elasticated waistband, on the shorts.
Away Socks: The socks are Ice Green with Peacoat dark blue ‘DCFC’ wording to back and stacked jacquard diamond, as well as cotton footbed and instep cool zone technology.
The away kit will be adorned with the logo of 32Red, who are entering the third season of their agreement as Derby County’s principal sponsor, but the 2020/21 season’s logo will feature the ‘Play Responsibly’ message that supporters will have previously seen used when the Rams have played other 32Red sponsored teams during the 2019/20 campaign.
Dave Biggar, Derby’s Chief Commercial Officer, said: “Launching next season’s kit in these unprecedented circumstances is certainly a challenge, but when combining Niall’s enthusiasm with the cooperation of principal partner 32Red, Utilita’s Energy High 5 campaign, and Umbro’s imaginative mix of complementing colours and contrasting materials, the 2020/21 Season away kit should prove really popular with our supporters.”
Jonathan McCourt, Umbro’s UK Marketing Manager, said: “We’re really excited to get the 2020/21 season’s kit launches up and running for Derby County, and we start with this smart Away kit. The stylish shades of Blue are complimented with the strong Ice Green detailed highlights, and the stand out socks are defiantly a focal point to match.
We know how passionate the Derby fans are following their team away and we’re confident the kit will be worn with pride on and off the pitch”.
Sam Mead, 32Red Head of UK Brand Marketing, said: "We are very proud to see our 32Red logo adorn the Derby County kits for a third successive season, but also for the kits to carry the 'Play Responsibly' message for each of the 46 games. It has never been more important to play responsibly online but also to be responsible on and off the pitch too. We all hope to see the Derby County fans supporting the team on the road in this fantastic looking kit very soon."
Adult Away Kit Prices:
- £48 - Shirt
- £48 - Goalkeeper Shirt
- £25 - Shorts
- £12 - Socks
Derby County is committed to responsible gambling, consequently 32Red branding does not appear on junior kits. For the second year running the junior kits will be branded with the logo of club partner Utilita Energy, who are also the official shirt partner for Derby’s Under-23 side and club mascots Rammie & Ewie.
There is a new Utilita Energy High 5 logo embellishing the junior shirts for the 2020/21 campaign.
Utilita’s #EnergyHigh5 Challenge is a positive behaviour change campaign designed to educate the nation on how every household can waste less energy and save approximately £163 on their annual energy bill by making five simple and free-of-charge adjustments to the way we use energy at home.
To sign up to the Utilita #EnergyHigh5 pledge and access simple-to-follow advice on reducing energy wastage, visit Utilita.co.uk/energyhigh5
Jem Maidment, Utilita’s Chief Marketing Officer said “To be heading into our fifth consecutive season backing the Rams is something we are immensely proud of. As a company, we have a strong relationship with the club and the city of Derby - this is highlighted by our work in supporting the Derby 10k race and the Utilita Energy Hub store, which will be opening in the city very soon.”
“With the inclusion of the Energy High 5 logo on the junior shirts, this will have a positive impact on households in Derby and beyond. More than ever, it’s important that we conserve as much energy as possible - both financially and from an environmental perspective, so the Energy High 5 campaign will play a vital role in supporting households across the UK to become more energy efficient.”
Junior Away Kit Prices:
- £38 - Shirt
- £38 - Goalkeeper Shirt
- £20 - Shorts
- £10 – Socks
Mini Away Kit Prices:
- £38 – Shirt, shorts & socks (2-3 Years to 6-7 Years)
Purchases for the 2020/21 away kit currently can ONLY be made online at DCFCMegastore.co.uk as the DCFCMegastore at Pride Park Stadium remains closed. The DCFCMegastore offers free postage for orders over £50, while there is also a new ‘Click & Collect’ service with slots available Monday to Friday (10am-4pm). Supporters are advised that parking is currently only available directly outside the DCFCMegastore.
Please note due to COVID-19 we are not currently offering shirt printing. We appreciate supporters’ patience and understanding at this time.