Derby County’s new Umbro third kit for the 2020/21 Season has today been revealed by members of the Rams’ first-team squad and special guests from Derby County Community Trust’s Active Recovery Programme.
The third kit’s colours proudly support Breast Cancer Now’s wear it pink fundraising campaign. October is Breast Cancer Awareness Month, and throughout the month Derby County and Umbro have joined forces to donate £5 from the full sale price of every Adult third shirt and £3 from the sale of every Child third shirt to Breast Cancer Now.
On Friday 23rd October, thousands of people across the United Kingdom will dress up for wear it pink to raise vital funds for Breast Cancer Now, the research and care charity. The money raised will help Breast Cancer Now make possible world-class breast cancer research and life-changing care for everyone affected by breast cancer.
Sami Colenutt, Head of Mass Participation at Breast Cancer Now, said: “We want to say a huge thank you to Derby County Football Club for supporting wear it pink. The money raised will help Breast Cancer Now continue to make possible vital breast cancer research and care - at a time when they have never been needed more.
“COVID-19 is having a devastating impact on breast cancer and for many months has paused our research, community support services and much of our fundraising too. As such, there has never been a more vital time to grab that pink tie, pull on that pink tutu, or don that pink football shirt and take part in wear it pink on 23rd October to help us to raise urgently needed funds for Breast Cancer Now. The money raised will help us to continue to carry out world-class breast cancer research and to support people affected by the disease. Please register now at visit wearitpink.org”
Under the umbrella of the club’s ‘Stay Safe. Stay Fit. Stay Connected’ campaign, several participants from Derby County Community Trust’s Active Recovery Programme, all of whom have had a previous breast cancer diagnosis, were invited to help launch the eagerly awaited third kit which will be worn for the first time at Saturday’s Sky Bet Championship fixture at Norwich City (12:30pm kick-off).
About Breast Cancer And Derby County Community Trust’s Active Recovery Programme
Breast cancer is the United Kingdom’s most common cancer, with around 55,000 women and 370 men being diagnosed each year. An estimated 600,000 people in the United Kingdom are alive after a diagnosis of breast cancer, and one in seven women will develop the disease in their lifetime.
The opportunity to recognise what these men and women have been through, whilst also reminding others of how important it is to check for signs and symptoms of breast cancer, provided an amazing opportunity for the women and the Community Trust’s successful programme.
Steph Thompson, who runs the Community Trust’s Active Recovery Programme, explained: “It’s a huge honour for us to be able to deliver a project that supports participants through their recovery and helps raise money for Breast Cancer Now. Cancer treatment can have a huge impact physically and mentally on people, and our sessions aim to alleviate some of the stresses, emotional and physical side effects.
“While we kept in touch throughout lockdown with a huge range of virtual sessions, many of which are still available, it has been fantastic to be able to reintroduce physical sessions which are able provide so much in the way of social interaction.
“The opportunity to support the release of the Derby County third kit is incredible. The women involved have been through so much and have suffered a huge range of side effects from breast cancer, including the knock-on effects like a lack of self-esteem.
“It’s quite easy to reach out to fans regarding male dominant cancers and we’ve done so much work previously around prostate cancer which has had a great impact in communities, and we want to do the same for our female fans and followers.
“The chance for these women to be recognised at such a level by the club and players and to be given the chance to be the face of the new kit is brilliant. We can’t wait to see them become local celebrities!”
Derby County and the Community Trust recognises the huge role it can play in raising awareness around signs and symptoms of breast cancer and other health problems.
It can be easier to take note when these messages come from a friendly face sporting a Ram logo and not a healthcare professional.
About Derby’s Third Kit
Third Shirt & Shorts: Projecting and amplifying the design of an old Derby shirt pattern helped to create the bold new shirt which has a ‘beetroot’ coloured back body and sleeves with black rib cuffs and tipping to the collar. Other features include a stylized two-colour V neckline, raised rubber effect crest, stacked diamond, dropped back hem and official licensed label to the side seam.
The shirt will be teamed with contrasting black shorts, as per the home shorts.
Third Socks: The ‘beetroot’ coloured socks, with black contrast hoop detail, have ‘DCFC’ wording alongside the back and stacked jacquard diamond, as well as cotton footbed and instep cool zone technology.
The adult third kit will feature 32Red, who are in the third season of their agreement as Derby County’s principal sponsor, and their ‘Play Responsibly’ message that supporters will have seen when the Rams played other 32Red sponsored teams during last season’s campaign.
Adult Third Kit Prices: £48 Shirt, £25 Shorts, and £12 Socks
Derby County is committed to responsible gambling, consequently 32Red does not appear on junior third kits which, for a consecutive season, will feature Utilita Energy, who are also the official shirt partner for Derby’s Under-23 side and club mascots, Rammie and Ewie.
And there is a new Utilita Energy High 5 logo for the junior shirts. The #EnergyHigh5 Challenge is a positive behaviour change campaign designed to educate the nation on how every household can waste less energy and save money on their annual energy bill by making five simple and free-of-charge adjustments to the way energy is used at home. For more information visit Utilita.co.uk/energyhigh5
Junior Third Kit Prices: £38 Shirt, £20 Shorts, and £10 Socks
The Derby County third kit is available from the DCFCMegastore and online at DCFCMegastore.co.uk with £5 from the full sale price of every Adult third shirt and £3 from the full sale price of every Junior third shirt sold throughout October donated to Breast Cancer Now.
If you, or anyone you know, has been affected by cancer and has received treatment within the last five years, access to the DCCT Active Recovery Programme is free and you can find out more here: derbycountycommunitytrust.com/active-recovery