Bristol Street Motors has extended its sponsorship of sport across the country by becoming an Official Partner of Derby County Football Club.
The Rams join a strong line up of partnerships that the brand currently holds, including Channel 4’s coverage of the FIA Formula One and W Series Championship.
The deal with the Rams continues Bristol Street Motors’ commitment to sport and bolsters the brand’s continued belief in the power of sport to connect with local communities.
Bristol Street Motors aims to offer community initiatives and behind-the-scenes features at the club for the remainder of the current season.
Robert Forrester, Chief Executive Officer of Bristol Street Motors, said: “We are thrilled to announce our new partnership with Derby County Football Club. Bristol Street Motors holds a strong presence in the city, with seven dealerships that include Citroen, DS, Peugeot, Nissan, Renault, Dacia, SEAT, CUPRA and SKODA as brands all represented in the area.
“It’s a wonderful opportunity to join forces with a club that has a proud history and an England legend at the helm. As a large employer in the Derby area, we recognise how significant sport and in particular local football clubs are to the community.
“Most of our dealerships across the country are incredibly supportive of grassroots football, with many of them sponsoring junior or amateur teams in their respective towns and cities. So, when the opportunity to partner with a huge club like Derby County came along, we knew that it could not be missed. We’re incredibly excited to see what the remainder of the season holds for the club, and we’ll all be sure to cheer them on.”
Derby County’s Chief Commercial Officer, Dave Biggar, said: “As we move into the second half of the season with 21 vitally important Sky Bet Championship matches still to play, the club is delighted to welcome one of England’s largest motor retailers, Bristol Street Motors, as an Official Partner.”
The new partnership with the club incorporates a number of rights, including Bristol Street Motors branding featured within RamsTV programming and the club’s social media channels, and at both Pride Park Stadium and Moor Farm Training Ground.