Derby County Football Club would like to invite supporters along to the official launch of our new Identity palette - a suite of six colours inspired by our club’s long heritage.


Taking place in Pride Park Stadium’s Main Reception from 4pm-7pm on Friday 4th August, the pop-up event will provide the chance for fans to learn more about the Identity project, an initiative to embed six core values across all facets of the club, supported and driven by the board.

The six key colours all represent a key era in the football club’s history, and the event aims to bring this to life with key artefacts and images, along with player worn kits that have formed the inspiration.


The wider project and launch have been supported by the Rams Heritage Trust and the Derby County Collection, whose members will be present on the evening, and we would like to reiterate our thanks for their support.

Alongside the colours launch, there will also be the opportunity to see the newly installed ‘Moments that Mattered’ timeline, which is made up of several key moments from throughout our 139 years of history, as nominated by fans.


The timeline will form part of the new look tunnel, which will also be in place for fans to view for the very first time ahead of the first home league fixture of the 2023/24 season against Wigan Athletic at Pride Park on Saturday 5th August (3pm kick-off).

The event will be drop-in style, so no prior registration is required. Doors will open from 4pm.

Please Note: The pop-up event will be limited to Main Reception and the tunnel area and full stadium tours will not be provided at this event.