SEASON TICKETS: Behind The Scenes

Derby County’s 2026/27 Season Ticket campaign, All Roads Lead Home, depicts iconic parts of the city that our dedicated fanbase see week-in, week-out, on their commute to our home: Pride Park Stadium.

2026/27 will mark the 30th season that the Rams have called Pride Park home, following its opening on 18th July 1997 by Her Late Majesty Queen Elizabeth II – the first time the monarch had opened a new football stadium.

Since the 1997/98 season, countless memories have been made in DE24, and our Season Ticket campaign reminds fans of the journey they all take every time they visit our hallowed turf, featuring various parts of the nearby area, including:

- A52 footbridge

- railway underpass and Derby County mural

- the River Derwent from Bass’ Recreation Ground

- Alvaston Park

- local street signage

- Derby Cathedral

- parts of the stadium itself

The poem, written in-house at the club and read by Derby-born actor, and Rams fan, Michael Socha, aims to remind fans of the 30 seasons played at Pride Park, and its significance to the local landscape.

2026/27 Season Tickets went on sale yesterday, with Phase 1 pricing confirmed until Thursday 30th April, providing a chance for fans to renew their current or purchase their preferred seat at our best possible prices.