Derby County Football Club is pleased to confirm that Showcase Cinema de Lux, Intu, Derby, will again be the name sponsor of the Family Area at Pride Park Stadium for the 2019/20 season.

Offering a great view of the game and pre-game activities for young fans, the Family Area is located at the North East Corner of Pride Park Stadium and is the ideal location for families to savour the matchday experience.

Having enjoyed a mutually beneficial partnership with the club since 2014, Showcase Cinema de Lux branding will be featured across Pride Park Stadium throughout the week and every matchday.

Showcase will also host a fans competition at the Rams’ home game against local rivals Nottingham Forest on Saturday 4th April 2020 with some fantastic prizes up for grabs.

Owned and operated by National Amusements, Inc., a US headquartered world leader in the motion picture exhibition industry, Showcase operate more than 940 screens in the US, Argentina and Brazil, and 21 cinemas in the UK.

Derby County’s Head of Partnerships, Ashley Peden, commented: “We continue to enjoy an ever-evolving relationship with Showcase Cinema de Lux, a highly valued partner of the club.

“We’re delighted that they will be sponsoring the Family Area for the 2019/20 season which I’m sure will be a positive move for both parties.”

Jon Dixon, UK Sales and Marketing Director of Showcase Cinemas, said: “Our partnership with Derby County has grown over the years, and the move to sponsor the Family Area was a natural one for us.

“Families are at the heart of our business, and we are thrilled to be working with the club in this area during what’s sure to be another exciting season both on the pitch and at the Cinema Box Office.

To find out more about Showcase Cinemas, visit