Derby County’s partnership with the Kindred Group - which is set to enter its fourth season - will see their Unibet brand being featured on the club’s trainingwear for the 2021/22 Season.

Along with the club’s principal shirt sponsor, 32Red, Unibet are owned by the Kindred Group and, in addition to continuing to be the club’s in-stadium betting partner, they have now opted to showcase their branding for the upcoming campaign with the Unibet logo being featured on the first-team players and coaching staff’s trainingwear.

The Kindred Group has a demonstrable commitment to all of the sports it sponsors including boxing, horse racing and darts; and has also aligned its sponsorship strategy with promoting responsible gambling and leveraging the power of football to benefit communities across the country.

Additionally, under the 32Red banner, the Kindred Group continues to sponsor Derby County Community Trust’s Team Talk programme.

A key element of the Team Talk programme is to provide a mechanism to engage with men about their mental health. In its first year it ran across four hubs before switching to virtual delivery due to the COVID-19 pandemic.

To find out more about the Team Talk project, please visit

All of the Kindred Group brands are committed to delivering on their Group Sustainability Framework, further details of which can be found here.

Ashley Peden, Head of Business Development at Derby County, said: “We are delighted to be entering our fourth year with the Kindred Group.

“Since our partnership began in 2018, we have engendered a working relationship which continues to go from strength to strength and are looking forward to seeing the Unibet brand being featured on our trainingwear for the upcoming season, as well as continuing to see their presence at Pride Park Stadium on a matchday.”

Neil Banbury, General Manager UK at the Kindred Group, said: “We are proud to continue our partnership with Derby County, and are excited to see our Unibet brand on the club’s trainingwear.

“Our global sports betting brand, Unibet, has over 16 million registered customers and shares the 32Red philosophy of putting our customers at the heart of everything we do to ensure betting is only ever entertainment.

“More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why we will be continuing our support for the vital men’s mental health initiative, Team Talk.”

For more details on Kindred Group, and their Unibet and 32Red brands, visit