Derby County is pleased to announce Tonic Weight Loss Surgery as the Men’s first team shirt sleeve sponsor for the 2024/25 Sky Bet Championship season.

Tonic’s logo will be featured on the sleeve of Derby’s Men’s first team shirts throughout the campaign and a selection of the club’s advertising assets at Pride Park Stadium.

Tonic was founded as a family-run business, drawing on over 40 years of experience. Since then, they have partnered with a team of weight loss experts to become the UK’s leading weight loss surgery provider.

Offering top-quality preventive and weight-loss surgical procedures alongside an unwavering commitment to providing exceptional results through a professional and patient-centric approach that sets them apart from other clinics, Tonic is a well-established centre of excellence, providing weight loss surgery at their clinics across the country, including Derby.

All their surgeons are NHS consultant specialist bariatric surgeons with a plethora of experience and knowledge in the field of bariatric surgery, and all operations are conducted in private local hospitals, meaning there’s always an option for surgery close to wherever you’re located.

Stephen Pearce, Derby County’s Chief Executive Officer, said: “After encouraging dialogue in recent months, we are really pleased to welcome Tonic Weight Loss Surgery as a new club partner for the 2024/25 season and are looking forward to seeing our relationship with Tonic develop further still.”

Craig Chadwick, the Commercial Director at Tonic Weight Loss Surgery, said: “We are delighted to be partnering with Derby County. This partnership aims to promote health, wellness, and the benefits of an active lifestyle within our community. As a weight loss surgery provider, our mission has always been to help individuals achieve their health and wellness goals through safe, effective, and compassionate care. By partnering with Derby County, we are taking a significant step towards raising awareness about the importance of maintaining a healthy lifestyle and the role that weight loss surgery can play in achieving long-term health benefits.

“This partnership reflects our shared commitment to improving health and encourage a supportive community. We look forward to working closely with Derby County and engaging with their passionate fan base to promote a healthier future for all.”

For more information on Tonic Weight Loss Surgery by visiting