Tue 24 Mar - Posted in Breaking News
Time to read: 3mins
Derby County are delighted to be working with Bustler Market, local street food event specialists, for the last three games of the Sky Bet Championship 2025/26 season.
The collaboration will see the existing footprint of the Fans’ Park at Pride Park Stadium extended for the following fixtures:
Operating in Derby since 2017, Bustler began as a monthly street food market and brought something completely new to the city, championing independent food traders and creating vibrant social spaces centred around food, drink, and entertainment.
Since then, their business has grown into a multi-venue operation across the East Midlands, known for transforming underused spaces into thriving food and drink destinations in both Derby and Nottingham, with a brand-new site in Derby’s St James’ Yard set to open later this year.
Bustler will be bringing some of their signature independent and high-quality food traders, along with their unique brand and popular entertainment offer, directly to Pride Park for a trial period to round off the current season.
The Fans’ Park, supported by pouring rights partner Molson Coors, will also prolong its opening hours for the three games from 12pm-7pm for the Stoke City game, and 10am-4pm for the Oxford United and Sheffield United games. Please note, the Fans’ Park will be closed for the duration of the game, re-opening on the final whistle.
The drinks offer within the Fans’ Park will also be varied, with a selection of products from craft beer brewery SALT being made available alongside popular stadium offerings including Guinness, Carling, Madri, and Alpacalypse IPA.
The confirmed food line-up for the Stoke City game will feature Lebanese Shawarma from Bustler residents The Kebab Cartel, loaded fries from local street food legends Disco Fries, and the best wood-fired pizza in the city from Derby's El Capos. Alongside the food, we'll also have an amazing coffee truck.
Live entertainment will be provided throughout the opening hours, with some activities specifically tailored for families, complementing those available in the nearby Harrison’s Hub. Fans will also be able to make purchases from Derby County Megastore’s portable retail unit, which will be located within the extended Fans’ Park.
Simon Carnall, Chief Operating Officer at Derby County, said: “We are excited to be working alongside Bustler Market to enhance our Fans’ Park experience, something that has been on our agenda for some time.
“Bustler have built a fantastic reputation within the city and beyond, and we are looking forward to them bringing their unique style to Pride Park to add a new dimension to our matchday experience.”
Jess Hassall, Events and Marketing Director at Bustler Market, added: “Working with Derby County is an incredible opportunity for us, as a business born and built in Derby, the chance to be part of the matchday experience at Pride Park is something we’re really proud of.
“We’re confident this collaboration will bring something special for the fans - combining quality independent food, a lively atmosphere, and entertainment will bring the full fan park environment to life for supporters.”
The trial period of three games aims to provide further insight into the merits of investing in a dedicated facility at Pride Park beginning next season. The offer available for these three games will be a ‘lighter’ version of the hopeful longer-term plan, which would have more permanent infrastructure.
The Fans’ Park extension trial was discussed by Chief Executive Officer Stephen Pearce at last week’s Fans’ Forum event, which can be viewed in full by clicking here.
Please note: Fans will still require a match ticket to gain entry to the Fans’ Park, with the entrance situated by the Clough and Taylor Statue on Royal Way. All stadium rules and regulations regarding baggage and prohibited items will apply within the Fans’ Park.
