Derby County is pleased to confirm Leedale Waste Management as the sponsor of the North Stand at Pride Park Stadium.

Leedale’s company logo and branding will appear across the North Stand for the entire 2017/18 season at the Rams’ home.

Formed in 1989 by Lee Walkup, Leedale, based in a small office in Little Eaton, has owned and provided a cross section of construction industry vehicles and excavators.

The company is continuing to go from strength-to-strength and now provides services across the whole of the UK, operating from recently acquired bespoke offices in South Normanton.

Their range of customers includes local authorities, multinational companies, developers and contractors.

The new partnership with Leedale is not their first association with the Rams, as they had an advertisement board behind the goal on the Osmaston Stand at the Baseball Ground back in the 1990s - in addition to various other forms of sponsorship since then.

Derby County’s Chief Operating Officer John Vicars said: “We’re delighted to welcome Leedale Waste Management as the sponsor of the North Stand for the 2017/18 season.

"It is fantastic that we have a local company supporting Derby County in this way and we’re looking forward to enhancing our relationship with Lee Walkup and everyone else at Leedale Waste Management this season.”

Lee Walkup, the owner of Leedale Waste Management, added: “I have supported Derby County for my whole life and I attended my first game back in 1977 at the Baseball Ground.

"I had a season ticket from the age of 11 and have followed the team all over the world; attending Anglo Italian Cup matches in Italy and I even visited America during pre-season back in 1997.

“Upon starting my own company, that support has continued and as a result culminated in this fantastic opportunity to create and develop a greater relationship with the club, whilst increasing our local and national exposure massively.

“The chance to enter into our biggest-ever sponsorship deal exactly 25 years after my first deal was something I just couldn’t refuse and we are hoping it will develop into a longer-term partnership.

“Since the club returned to local ownership under Mel Morris I’ve been looking for the chance to get back involved with Derby County and this fits perfectly with Leedale Waste Management’s aims and objectives to improve its image and the brand name both locally and nationally.”

Find out more about Leedale Waste Management by visiting