Derby County Proud Partner Ron Brooks Toyota in Ilkeston has been crowned with a Toyota BRiT Award for an outstanding display of performance.


Rather than awards for musical accomplishments, the BRiT (Best Retailer In Town) Awards are an assessment across the UK by Toyota for which Ron Brooks, based on Derby Road in Ilkeston, won the top overall prize as Retailer of the Year. The awards were presented at the Renaissance Hotel London St Pancras.

Of 182 centres in the running, Ron Brooks Toyota was nominated for three awards, taking the win on the top spot as the best Toyota Retailer in the UK measured against seven criteria.

Upon being awarded with the Retailer of the Year Award, Ron Brooks Managing Director Kevin Slack, said: “In the modern day and age, the way people buy cars is beginning to change.

“Regardless of this change, as a family-run business, we continue to make sure the customer is always at the forefront of everything we do, whether it concerns a car sale or service.

“It’s fantastic to know that the Ron Brooks way of thinking is still applauded and recognised by Toyota as the best practice to help customers with all their motoring needs.”

Founded in 1962, Ron Brooks has been supplying new and used vehicles to customers across the country for more than 56 years.

Having set up the location as a dedicated Toyota dealership over 45 years ago, the Ilkeston branch serves as one of the longest running Toyota centres in the UK.

Ron Brooks Toyota has enjoyed a positive relationship with Derby County in recent years which has grown from strength-to-strength.

The Toyota brand itself is synonymous with Derby County and the company has enjoyed a long-standing partnership with the club, which is closing in on the 30-year mark, and proudly sponsor the West Stand at Pride Park Stadium.

Everyone at Derby County would like to congratulate Ron Brooks Toyota on their impressive accolade.