Fri 15 May - Posted in Breaking News
Time to read: 2mins
Derby County Football Club is delighted to announce that Loaded will be the Front of Shirt (Principal) Partner for the Men’s and Women’s First Teams, B Team, and Under-21 Team for the 2026/27 season.
Featuring their distinctive logo on the front of both the Rams and Ewes playing and replica kits, again produced by PUMA, Loaded will also be prominently featured on the club’s multi-media channels and throughout Pride Park Stadium.
Loaded is the digital game store for gamers with over 15,000 titles available across PC, Xbox, PlayStation, and Nintendo, and for more than 10 years has helped millions of gamers across the globe access AAA blockbusters, cult classics, and indie gems without breaking the bank.
Cormac Moylan, Chief Marketing Officer for Loaded, commented: “We’re incredibly proud to be partnering with Derby County as its Front of Shirt (Principal) Partner, marking a significant moment for Loaded as we continue to establish ourselves as a trusted brand at the intersection of gaming, sport and culture.
“Derby County is a club with a remarkable history and a fanbase that is genuinely passionate about their club. For Loaded to be associated with that legacy - on the shirt, in the stadium, and across all channels - is something we're proud of and we're honoured to play a part in this great club's next chapter.”
Stephen Pearce, Chief Executive Officer for Derby County, said: “Following preliminary conversations with Loaded, we quickly ascertained the potential of growing our respective fanbases and partnering with a major player in the gaming sector.
“We’re constantly looking at how we can further improve our fan engagement programmes, alongside encouraging the next generation of fans. With video games becoming increasingly mainstream, coupled with the ever-changing demographics of a football club and the ways fans want to engage, participate, and interact, the Loaded partnership is a natural fit for everyone.”
For more information on Loaded, visit loaded.com
