EFL NEWS: Rexel and Denmans announce electrifying partnership with EFL

The EFL is delighted to announce a two-year partnership with Rexel and Denmans, a leader in the distribution of electrical supplies and solutions.

The two-season deal will see the electrical wholesaler highlight its commitment to football across the EFL’s three divisions until the end of the 2026/27 season.

The partnership with EFL is Rexel and Denmans' first foray into English professional football and will see investment in grassroots football and strengthening of community ties.

Initiatives planned for the 2025/26 season include ticket giveaways to customers and colleagues, and the provision of new kits to hundreds of grassroots football clubs, as well as in-branch activities and promotions.

EFL Chief Commercial Officer, Ben Wright, commented: "With Rexel and Denmans branches situated in the heart of EFL communities, the partnership demonstrates the League's ability to offer on-the-ground local activation on a national scale.

"We're proud to be Rexel and Denmans’ first-ever English football partner and look forward to helping build long-term engagement in our communities between customers, colleagues, Clubs and supporters."

Natalie Moss, Chief Digital Marketing & Transformation Officer, Rexel UK, added: "We're incredibly proud to deepen our commitment to football through this significant partnership.

"This collaboration goes far beyond the pitch; it's about investing in the heart of our communities, nurturing talent, creating unforgettable experiences and ultimately powering the dreams of individuals and families who live and breathe the game."

As an Official Supporter of the EFL, Rexel and Denmans will have a presence at the EFL’s five Wembley finals in addition to exposure on the EFL website, digital and social media channels.