Derby County are delighted to announce that Jetcoin will be the club’s new Secondary Shirt and Shorts Sponsor for the 2018/19 season.

The unique cryptocurrency firm, that aims to revolutionise the sports and entertainment industry by bringing celebrities and fans closer together, replace Utilita on the back of the Rams’ new Umbro kits for the new campaign.

Jetcoin allows fans to become active participants in their chosen talent’s meteoric rise to the top and stand to gain from the windfall in the process.

Through the use of its own crypto token – JET – individuals can participate in an historic occasion where they can choose a promising talent from the pool of “Jetcoin Champions” and “invest” in him or her by buying a portion of their image rights.

As the talent matures in his or her career, the value of their image rights increases thereby adding value to the investments of people who backed the talent in the first place.

Speaking about the partnership with Jetcoin, Ashley Peden, Head of Partnerships at Derby County, said: “Over the last few years, Jetcoin’s influence in the entertainment and sports industry has grown dramatically and we are delighted as a club that we are entering into a commercial agreement with them.

“Jetcoin will feature prominently on our kits for the 2018/19 season and we believe this is the start of an exciting partnership between Derby County and Jetcoin.”

“Jetcoin is excited to partner with Derby County and legendary coach Frank Lampard as we embark on our search for new Jetcoin Champions - the next generation of football stars,” said Eric Alexandre, Jetcoin CEO. “We look forward to conducting our first search with their outstanding youth academy.”

Find out more about Jetcoin by visiting their website: